ASAP Connections

Local Food. Strong Farms. Healthy Communities

Appalachian Grown™ FAQ

 
Appalachian Grown certification

General  |  ProducersRetailers

General

What is Appalachian Grown?

Appalachian Grown is a program that certifies food and agricultural products grown or raised on farms in Western North Carolina and the Southern Appalachian Mountains. The Appalachian Grown logo identifies local food and farm products to help consumers make informed buying choices that benefit the farms of Southern Appalachia and our local economy.

What are the goals of the program?

In our mission to support Southern Appalachian farms and build a local food system, ASAP developed the Appalachian Grown program with the goals of expanding local markets for area farms and providing a way for the public to easily identify products from local farms.

Who can participate in the program?

The Appalachian Grown program is for Southern Appalachian farmers, tailgate markets, farmers markets, retailers, and wholesalers of local food and farm products.

Why should I buy a product with the Appalachian Grown logo?

When you buy a product with the Appalachian Grown logo, you can be sure you’re buying a product that was grown or raised in our region by a local farmer. You’re buying a product that is more likely to be fresher, better tasting, and more nutritious. You’re supporting a local food system that contributes to the local economy, honors the environment, preserves the farming heritage of Appalachia, and protects our mountain landscape. Find Appalachian Grown products in our online Local Food Guide.

How is the logo protected?

The Appalachian Grown logo is a trademark of Appalachian Sustainable Agriculture Project (ASAP). To protect the integrity of the logo and the local food market, producers and retailers must comply with certain logo-use restrictions and sign a binding License Agreement. The requirements and agreement are meant to protect the logo and state that it may only be used to represent food and agricultural products grown or raised by Appalachian Grown certified farms.

Are labor and environmental standards covered in the certification?

No, but that’s why ASAP believes transparency in the food system is so important. Supporting local agriculture is a powerful way to shape the food system and support the environmental and labor standards you want to see. Localizing agriculture connects farmers and community members; you are in direct contact with the farmers that grow your food or only one or two steps removed. Through this close connection, you can make informed choices about the food you eat and in turn foster greater economic, social, and environmental health. We encourage you to get to know the farmers that grow your food and ask them directly about production and business practices.

What counties are eligible for Appalachian Grown certification?

  • Smoky Mountains, NC: Cherokee, Clay, Graham, Haywood, Jackson, Macon, Swain
  • Southern Mountains, NC: Henderson, Polk, Transylvania
  • Central Mountains, NC: Buncombe, Madison, Yancey
  • Foothills, NC: Burke, Caldwell, McDowell, Rutherford
  • High Country, NC: Alleghany, Ashe, Avery, Mitchell, Watauga, Wilkes
  • Georgia: Fannin, Franklin, Gilmer, Habersham, Lumpkin, Pickens, Rabun, Stephens, Towns, Union, White
  • South Carolina: Anderson, Cherokee, Greenville, Oconee, Pickens, Spartanburg
  • Tennessee: Blount, Bradley, Carter, Cocke, Greene, Jefferson, Johnson, Knox, Monroe, Polk, Sevier, Sullivan, Unicoi, Washington
  • Virginia: Carroll, Grayson, Scott, Smyth, Washington, Wythe

Producers

How do I become an Appalachian Grown producer?

The Appalachian Grown logo certifies farms that grow or raise food and agricultural products in a Southern Appalachian county. To market products with the Appalachian Grown logo, producers must confirm the location of their farm in a Southern Appalachian county and certify that they will only market products as Appalachian Grown that are raised on their certified farm.

How frequently will my farm need to be recertified?

All farm certifications expire annually on March 31. Depending on the date you sign the certification form, you will need to renew your certification every 12 to 18 months. You can renew your certification by updating your Local Food Guide listing, submitting an updated certification form, or speaking with an ASAP representative over the phone.

What happens if my farm is not compliant with certification and logo-use standards?

Failure to comply with the terms and conditions of the Appalachian Grown Producer Certification and License Agreement will result in your farm’s immediate termination from the program. You will lose the right to use the Appalachian Grown logo and related promotional materials.

What will it cost my business to participate in the Appalachian Grown program?

At this time, participation in the program is free for producers.

What are the standards for use of the Appalachian Grown logo?

The standards for use of the Appalachian Grown logo are outlined in your agreement. Only certified farms can use the Appalachian Grown logo, and the logo can only be used to promote food and farm products grown on certified farms.

How can I use the Appalachian Grown logo to promote my farm?

The Appalachian Grown logo is available in different sticker sizes for direct sales and to affix to cases of wholesale produce. ASAP creates and provides other premade promotional materials at or below our cost, including twist ties, rubber bands, and bags. You can also incorporate the logo into customized materials for your farm business, such as signage, labels, business cards, brochures, and websites.

Retailers

How will I benefit from participating in the program?

ASAP’s recent research shows that the demand for locally grown farm products in the region is at an all-time high. Increasingly more consumers are choosing to buy locally grown farm products because they want to know where their food comes from and who grew it. Our research also shows that local food is an important consideration for area consumers when choosing a grocer or restaurant. Southern Appalachian residents believe that locally produced foods offer higher quality and are worth the extra cost. As a retail partner in the Appalachian Grown program, you will gain exposure for your food-related business. Area communities support local farms and the businesses that sell local farm products.

How do I participate in the program?

To participate in the program, start by buying products from Appalachian Grown certified farms. To become a retail partner and market products with the Appalachian Grown logo, you must agree to adhere to the requirements outlined in the Logo-Use Standards and sign and submit the Appalachian Grown License Agreement. Retailers may use the logo to identify certified farm products. Only Appalachian Grown partners are allowed expanded use of the logo and marketing materials. Tools for identifying Appalachian Grown products are available from ASAP.

What are the standards for use of the Appalachian Grown logo?

As a retail partner in the Appalachian Grown program, you are required to adhere to the provisions outlined in the Appalachian Grown License Agreement. The Appalachian Grown label can be used by retailers to promote food and farm products grown or raised within the boundaries of ASAP’s Local Food Campaign region by certified Appalachian Grown farms. Contact ASAP for a current list of all Appalachian Grown certified farms or visit ASAP’s online Local Food Guide.

What are some of the ways I can use the Appalachian Grown logo?

The Appalachian Grown logo is available as a graphic file for use on menus, as a sticker for your windows and doors, and in poster form. Additionally, farm profiles are available for posting in your restaurant and/or training your wait staff to communicate with diners interested in local products. Retail partners that sell local farm products can also be listed in ASAP’s Local Food Guide.

What happens if my business is not compliant with logo-use standards?

Failure to comply with the terms and conditions of the Appalachian Grown License Agreement will result in your business’s immediate termination from the program. You will lose the right to use the Appalachian Grown logo and related promotional materials.