Thinking of starting a farmers market?
ASAP receives many calls every year from people thinking about starting a tailgate market. Some calls come from farmers or organizations, but most come from property or business owners considering the idea either as a customer draw or as a beneficial use for an underutilized part of the property. As a result, we know there is great interest in starting markets.
We are certainly able to advise you personally as needed, but as a starting point, here are some tips that—through our years of work in this arena—we believe anyone starting a market should consider.
Strategies for Market Managers and Market Policy
Running a tailgate market is a balance of market management, rules and regulations, vendor mix, keeping the peace, and strategic planning. Review ASAP’s powerpoint of Farmers Market Management and consider what strategies and policies might work for your market manager and tailgate market.
How are you going to manage?
- Management options
- Essential elements of effective management
- Common issues, concerns, and problems
- Formula for success
Market rules and regulations—managing conflict, solving problems
- Common problem areas
- Preventive measures for keeping the peace
- Sample statement of professionalism
- Elements of a formal grievance process
Product mix management
- Vendor preferences vs. the market’s best interests
- Best practices
- Vendor selection criteria
- Market needs assessment
- Location/site assessment guide