ASAP and RAFI-USA (Rural Advancement Foundation International) have partnered on the project, Connect2Direct, a major new initiative to increase farmer direct sales and expand local food access. The goal for the collaboration is to support and build equitable community-based local food economies through the development of direct markets for farmers in North Carolina.
Connect2Direct aims to dramatically increase farm to consumer direct sales and the usage of EBT/SNAP at farmers markets in NC – by over 100% within two years – by providing training and technical assistance to markets and market vendors, creating effective marketing and outreach campaigns, facilitating the transactional process for EBT/SNAP, and building statewide capacity and efficiency to sustainably ensure that all North Carolinians have access to fresh foods grown by local farmers.
For upcoming Connect2Direct workshops and announcements, click here.
Click here for the full press release and more information about the project.