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Business of Farming Conference


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ASAP’s 2017 Business of Farming Conference

Saturday, February 25, 2017, 8-5 pm
AB Tech Community College, Asheville, North Carolina

ASAP’s Business of Farming Conference is a day of learning and networking for beginning and experienced farmers as well as those seriously considering farming as a profession. Each year, farmers from across the region come together with agricultural and business professionals, legal experts, and local buyers to share resources and ideas, network, and make valuable connections. This conference focuses on the business and marketing side of farming, offering workshop topics ranging from record keeping to social media led by experienced farmers and regional professionals. Additionally, the conference includes exclusive networking opportunities including our 1:1 Ask-a-Lawyer sessions, round table discussions, and lunch time Grower-Buyer Meeting. The Business of Farming Conference is the perfect way to kick off your 2017 season!

Save $20 on early bird registration (ends February 1) Early bird registration is $75 per person or $125 for two farm partners until February 1.  That’s an additional $25 savings when you register with a farm partner! Standard registration begins February 2 and is $95 per person. Your conference registration includes workshops, structured networking sessions, a Grower-Buyer meeting, and a light breakfast and lunch. Click on this link to register online or call 828-236-1282 to register over the phone.  For more information contact Robin Lenner at


ASAP’s Business of Farming Conference is a not-to-miss farmer event!

Find out why:

Workshops for New, Beginning, and Experienced Farmers
The Business of Farming Conference offers workshops and round table discussions led by regional business, agricultural, and legal experts, and farmers who provide valuable personal experience.Farmers can choose from workshops and structured networking sessions on business planning and financials, direct and wholesale marketing, agritourism, risk management, food safety, social media, and much more. Full workshop offerings and schedule to be announced soon. View our 2016 Business of Farming Conference workshops for an idea of what workshops to expect at our annual conference.

Grower-Buyer Meetings
Meet with restaurant owners, chefs, distributors, and grocers to discuss sourcing and the possibility of a match between what you produce and what each buyer needs. Think of this as speed dating for local sourcing. Many farmers have made connections with participating buyers, and many more have improved their ability to serve wholesale accounts! Learn more about the conference’s Grower-Buyer Meetings and how to prepare, including completing your Local Food Guide and Wholesale Local Food Guide listings.

Networking and Consulting
Experts are on hand to answer questions and provide one-on-one business and marketing support and legal counsel. Areas of support include business planning, legal services, managing a farmers markets, and more.

Exhibitor Hall 
Find valuable agricultural, business, and legal resources and services to support your farm business.

*New*Cool Season Crop Production Workshop 
Add to your conference experience with a half day on-farm workshop on Friday, February 24, 1-4 pm hosted by NC Cooperative Extension. This session will kick off a 2017 production workshop series focusing on soils, disease, pests and post-harvest practices for seasonal crops.  The cost of the workshop is $20. Location TBA. Register here.

Interested in being an exhibitor or sponsor of future conferences?  Learn more about sponsorship and exhibiting opportunities and contact Scott Bunn at for more information.

This conference is funded in part by the Risk Management Agency of the Unites States Department of Agriculture and the Community Foundation of Western North Carolina. 


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