Business of Farming Conference

About the Business of Farming Conference

ASAP’s Annual Business of Farming Conference brings together professional farmers from across the Southeast region to network and share resources to grow their farm businesses. Farmers learn about marketing, business planning, and financial management from regional experts and innovative peers. The conference is designed for beginning and established farmers as well as those seriously considering farming as a profession.

ASAP’s 2022 Business of Farming Conference took place on Saturday, Feb. 26, at the Mission Health / A-B Tech Conference Center in Asheville. Check back in late 2022 for an announcement about dates for 2023.

Workshops for Beginning and Established Farmers

Choose from workshops on business planning, farm financials, marketing, branding, legal considerations, and much more, led by regional business and marketing professionals and innovative farmers. Presentations from most of the workshops for the 2022 conference are available on the workshop page.

Grower-Buyer Meeting

Meet with restaurant owners, chefs, distributors, and grocers to discuss sourcing and possible matches between what you produce and what each buyer needs. (It’s like speed dating for local sourcing!) Many farmers have made connections with participating buyers, and many more have improved their ability to serve wholesale accounts. Find out more.

Farmers Market Summit

The summit brings together farmers market managers from across the Appalachian Grown region for peer-sharing, technical assistance support, and annual planning. The summit is free for market leadership, but does require pre-registration. Each market may send two representatives to the summit. Contact Mike McCreary to learn more. 

Networking and 1:1 Consulting

Attendees have the opportunity to meet, connect, and form supportive relationships. Experts are available to provide your farm with individual support on a variety of business, legal, marketing, and management topics.

Exhibitors Hall

Connect with representatives from a variety of regional agricultural and business services in our virtual exhibitor hall. Interested in being an exhibitor at next year’s conference? Contact

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