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A good marketing plan is an essential element of a farming enterprise and should not be overlooked. Some would say it even ranks above production in importance, because a farm’s profitability is greatly influenced by their ability to consistently sell product throughout the season for a good price. It can be tempting to start production without giving much thought to marketing or where product will be sold. However, planning for this in advance of harvest will help you determine production levels and estimate your income. Keep in mind that marketing is not simply about selling but also having a clear idea of what consumers want and being able to deliver it to them for a profit.