A business and marketing conference
for professional and aspiring farmers
ASAP’s Business of Farming Conference brings together professional farmers from across the Southeast region to network and share resources to grow their farm businesses. Farmers will learn about marketing, business planning, branding, and management from regional experts and innovative peers. The conference is designed for beginning and established farmers as well as those seriously considering farming as a profession.
The 2020 Business of Farming Conference will take place Saturday, February 22, at the AB Tech Conference Center in Asheville, NC.
Registration is $95 per person, or $165 for two farm partners.
2020 Conference Schedule
7:30 am – Breakfast, Registration, Exhibitors Hall
8:30–9 am – Morning Welcome – Joey Owle, Secretary of Agriculture and Natural Resources for the Eastern Band of Cherokee Indians; ASAP board member
9:15–10:45 am – Workshop Block 1
9:15 am–12:30 pm – Farmers Market Summit
11:00 am–12:30 pm – Workshop Block 2
2:30–4 pm – Workshop Block 3
4–4:30 pm – Ice Cream Social, Exhibitors Hall
Choose from 16 workshops on business planning, farm financials, direct and wholesale marketing, agritourism, insurance and legal considerations, and much more, led by regional business and marketing professionals and innovative farmers.
The summit is designed to bring together farmers market managers and leaders to network and share ideas with other markets from across the region. The summit is free for market leadership, but does require pre-registration. Contact Mike McCreary to learn more.
Meet with restaurant owners, chefs, distributors, and grocers to discuss sourcing and possible matches between what you produce and what each buyer needs—it’s like speed dating for local sourcing! Many farmers have made connections with participating buyers, and many more have improved their ability to serve wholesale accounts.
Experts are available to provide your farm with individual support on a variety of business, marketing, and management topics. Meet one-on-one with local attorneys, social media experts, tax professionals, and others during the conference networking lunch.
Connect with representatives from a variety of regional agricultural and business services in our conference exhibitor hall.