A business and marketing conference for professional and aspiring farmers.
ASAP’s Business of Farming Conference brings together professional farmers from across the Southeast region to network and share resources to grow their farm businesses. At the conference farmers learn about marketing, business planning, branding, and management from regional experts and innovative farmers. The conference is designed for beginning and established farmers, and those seriously considering farming as a profession.
Thank you for joining us for our 2019 Business of Farming Conference, Saturday, February 23, at the AB Tech Conference Center in Asheville, NC. See you in February 2020!
About the Business of Farming Conference:
Workshops for Beginning and Established Farmers
The Business of Farming Conference offers workshops led by regional business and marketing professionals and innovative farmers. Choose from over 15 workshops on business planning, farm financials, direct and wholesale marketing, agritourism, insurance and legal considerations, and much more. No pre-registration is required. View 2019 workshops.
Meet with restaurant owners, chefs, distributors, and grocers to discuss sourcing and possible matches between what you produce and what each buyer needs — it’s like speed dating for local sourcing! Many farmers have made connections with participating buyers, and many more have improved their ability to serve wholesale accounts. View 2019 buyers.
One-to-One Networking and Consulting
Business, legal, and agricultural experts are on site to provide your farm with individual support on a variety of business, marketing, and management topics. Meet one-to-one with local attorneys, social media experts, tax professionals, and others during the conference networking lunch. View 2019 consulting options.
Connect with representatives from a variety of regional agricultural and business services in our conference exhibitor hall. View a list of exhibiting businesses at this year’s conference. Interested in being a sponsor or exhibitor in 2020? Contact us to learn how to connect your services with professional farmers.
The conference is located at the beautiful AB Tech Conference Center at 16 Fernihurst Dr., Asheville, NC. Free parking is available in the adjacent garage and parking lot. Follow event signs on campus. AB Tech is a tobacco and e-cigarette free campus. View directions to the conference.
2019 Conference Schedule
7:30 am – Registration and Breakfast Open
8:30 am-9:00 am – Morning Welcome
9:15 am-10:45 am – Workshop Block 1/Farmers Market Summit
11:00 am-12:30 pm – Workshop Block 2 /Farmers Market Summit
12:30 pm-2:15 pm – Lunch & Networking (View lunch activities)
2:30 pm-4:00 pm – Workshop Block 3
For travel information go to our directions, lodging, and dining page.
View a schedule of workshops for our 2019 conference by clicking on the image below.
How to Register:
Registration has passed for this event.
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Conference registration includes choice of workshops, Grower-Buyer meeting, consulting and networking opportunities, exhibitor hall, and locally sourced conference meals. Receive a $25 discount when you register with a farm partner.
Early bird registration is $75 per person, or $125 for two farm partners by February 1.
Standard registration is $95 per person, or $165 for two farm partners beginning February 2.
Thank you to our 2019 Business of Farming Conference sponsors and funders!
Click on the images below to learn more about our sponsors and funders. Let them know that you appreciate their support of local farms!