Grow Your Tools and Resources
ASAP’s 2025 Business of Farming Conference will take place Feb. 22, 8:30 a.m. to 4 p.m., at the Blue Ridge Community College Conference Hall, located at 49 E. Campus Dr., Flat Rock, NC 28731.
The annual Business of Farming Conference brings together professional farmers from across the Southeast region to network and share resources to grow their farm businesses. Farmers learn about marketing, business planning, and financial management from experts and innovative peers. The conference is designed for beginning and established farmers as well as those seriously considering farming as a profession. This year’s conference will have a special focus on post-storm recovery and resilience.
ASAP is committed to equity and inclusion at all of our events. We ask that you be open and considerate as you interact with fellow attendees. Read ASAP’s Equity Statement for more context.
Find Out More About
Conference Scholarships
ASAP offers a limited number of conference scholarships for BIPOC or limited resource farmers located within our Appalachian Grown region. The award covers 100% of registration cost.
Sponsor the Conference
Sponsoring ASAP’s Business of Farming Conference showcases you as a leader of the local food movement and ensures that farmers have the tools they need to grow and thrive. Sponsor benefits include press and marketing exposure, exhibitor and networking opportunities, and free conference registration and locally sourced meals.
To learn about sponsorship options, contact Development Director Nora Scheff at nscheff@asapconnections.org.
Workshops for Farmers
Choose from more than a dozen workshops for beginning and established farmers. Workshops are rotated with new and repeated ones offered each year, and include business planning, farm financials, marketing, branding, legal considerations, and more, led by regional professionals and innovative farmers.
See full list of workshops here.
Grower-Buyer Meeting
Meet with chefs, distributors, artisan producers, and grocers to discuss sourcing and possible matches between what you produce and what each buyer needs. (It’s like speed dating for local sourcing!) Many farmers have made connections with participating buyers, and many more have improved their ability to serve wholesale accounts. See the list of buyers and learn more about Grower-Buyer Meetings.
One-on-One Sessions
Meet with experts who can provide your farm with individual support. These informal meetings are available on a drop-in, first-come-first-served basis.
- Production and Food Safety with Craig Mauney and
Elena Rogers, NC Cooperative Extension - Social Media Support with Oakley Brewer, ASAP
- Photography Tips with Camilla Calnan Photography
- Grant Writing with Jess Mrugula, Center for
Environmental Farming Systems - Tax Preparation with Joel L. Thum, CPA
Farmers Market Summit
The summit brings together farmers market managers from across the Appalachian Grown region for peer-sharing, technical assistance support, and annual planning. Farmers market managers or other representative may attend for free. Contact Mike McCreary to learn more about the summit.
This year’s summit will include an overview of resources from ASAP and the North Carolina Farmers Market Network, deescalation field notes, and food safety rules and inspections, as well as peer-to-peer breakout groups to discuss challenges, efforts to build welcoming markets, and adapting to the unexpected or emergencies.
Volunteer at the Conference
Volunteer at the conference and attend for free! Volunteers are asked to serve a minimum of 2 – 4 hours to support the conference. In exchange, volunteers receive meals, materials, and access to workshops and activities. Duties may include setup, breakdown, assisting caterers, moderating workshops, and registration. Sign up to volunteer here and contact Oakley Brewer for more information.
Conference Schedule
7:30–8:30 | Check-in and Exhibitor Hall |
Breakfast, locally sourced from Red Fiddle Vittles | |
8:30–9:00 | Welcome, Danielle Hutchison, TendWell Farm |
9:15–10:45 | Block 1 Workshops, see workshop schedule and descriptions |
9:30–12:00 | Farmers Market Summit, open to pre-registered attendees only, see details |
11:00–12:30 | Block 2 Workshops, see workshop schedule and descriptions |
12:30–2:15 | Lunch, locally sourced from Farm Burger |
Grower-Buyer Meeting, see participating buyer list | |
One-on-One Sessions, see details | |
Exhibitor Hall | |
1:00–2:15 | Farmers Market Summit, open to pre-registered attendees only, see details |
2:30–4:00 | Block 3 Workshops, see workshop schedule and descriptions |
4:30–6:30 | Post-Conference Social, Appalachian Ridge Artisan Cider (749 Chestnut Gap Rd., Hendersonville) |
Thank you to our sponsors!
Clean Water Lab | Dirtcraft Organics | USDA Farm Service Agency | Ward and Smith, P.A. | App State – Frontline to Farm
Funding for the Business of Farming Conference is also made possible in part by:
This is work is supported through the U.S. Department of Agriculture (USDA) National Institute of Food and Agriculture under award number 2022-49400-38200 (through the Beginning Farmer Rancher Development Program under project accession number 1029295). USDA is an equal opportunity employer and service provider.