Resources and Services for Farmers Markets
ASAP offers a knowledge bank, networking opportunities, promotional support, and engagement materials for farmers markets across the Appalachian Grown region. Contact ASAP to learn more about Appalachian Grown branding and getting your market certified.
Farmers Market Toolkit
ASAP’s Farmers Market Toolkit is a collection of information, resources, and best practices for farmers markets in the Appalachian Grown region. ASAP published an expanded version in October 2024. Topics include market governance and regulations, market operations, SNAP, Diversity, Equity, and Inclusion, marketing, outreach, and more. Browse the Toolkit online or contact Mike McCreary about print copy availability.
Local Food Guide
Appalachian Grown farmers markets receive a free listing and discounted ads in ASAP’s print and online Local Food Guide. ASAP’s print Local Food Guide is published annually and is the definitive resource for finding local food and farms throughout the Appalachian Grown region. The online Local Food Guide (appalachiangrown.org) is a searchable database for farms, products, farmers markets, and area businesses featuring local food, and can connect you with new customers.
Appalachian Grown Farmers Market Group
An email forum to ask questions, share experiences, and learn from fellow market managers. ASAP also uses this group to send out periodic news and resources for market managers. The market contact listed in the Local Food Guide should be receiving these emails. If you are not getting them or if you need to change or add market contacts, please email Oakley Brewer.
Technical Assistance
Discuss market operations, marketing, and any other questions/challenges that your market is facing. Contact Farmers Market Programs Director Mike McCreary to set up a one-on-one consultation.
Working Groups
ASAP facilitates small groups of farmers market managers around specific needs or interests (i.e., new market managers, becoming a nonprofit, or Diversity, Equity, and Inclusion) for peer learning and networking.
Promotional Materials
Keep your market stocked with free copies of the Local Food Guide, local food bumper stickers, seasonal recipes and produce availability cards, and more. Market managers may pick up materials at ASAP’s office or contact us to discuss distribution options.
Activity Kits
Check out or download free Pick-a-PAKs (Promotional Activity Kits) to use at your market, including costumes (tomato, snap pea, strawberry), games (mystery vegetable, scavenger hunts, bingo sheets), dot survey equipment, and more.